1. Mineral Watery Foundation

Brand: Shiseido Integrate
2. GEMINATE EYES

Brand: Kanebo Lunasol
Another cosme.net award winner, Lunasol’s shimmery eyeshadow offers a creamy finish for their Geminate five-color eyeshadow kit. Make your eyes stand out with these highly pigmented shades. Though a bit pricey for 5,000 yen, the pigment quality of this brand is worth its price and will definitely make your eyes pop like gems.
3. Mote Liner Liquid

Brand: Flow Fushi
Ranking first for best eyeliner numerous times, this eyeliner is from famous brand Flow Fushi. Though the brand first became famous for its mascara, the company has recently debuted its first eyeliners. Like their mascaras, Flow Fushi's eyeliners have become a hit in Japan.
4. Excel Eyebrow Mascara

Brand: Excel
Excel is well known for producing top-quality products specifically for the eyebrows. While promising a pigmented finish, this product also boasts that the mascara is hard to stick to the skin and easy to use.
5. Flaring Curl Mascara

Brand: Canmake
A steal at 650 yen, this affordable mascara promises to lengthen and curl the lashes all day and is incredibly lightweight. Though Canmake has a reputation of being a “cheap” brand, it is difficult to argue the amazing quality you get with this product.
6. Long & Curl Mascara Super Water Proof

Brand: Isehan Heroine Make
Having been ranked the top mascara for the past few years, this brand is very popular for their affordable and high-quality mascara. The Heroine Make brand offers customers long, curled lashes to last the day. This brand is also famous for selling a separate mascara remover, as normal makeup removers don’t usually work for this resilient mascara.
7. Heart Cheek Color

Brand: Ettusais
Ranking in the top five for their mascaras, Ettusais is also well known for producing other types of cosmetics. With a wide range of colors, this blush offers a unique packaging with a puff included at the bottom of the blush.
8. Cream Cheek Blush

Brand: Canmake
Having won many awards for their cheek product since 2010, Canmake has become very popular among Japanese women for their other cosmetics as well. This cream formula promises to apply smoothly with a soft finish and strong pigment.
9. Dramatic Rouge

Brand: Shiseido Maquillage
Boasting rich, “dramatic” colors, this lipstick has ranked in the top five these last few years, touted for their smooth finish and easy application. With a moisturizing feature, the lipstick promises a shiny and healthy finish.
10. Your Lip Only Gloss

Brand: Canmake
A popular new product within the last few years, this gloss has quickly ranked in the top five spot numerous times. Known as the “mysterious” gloss, this lip product is clear when you first apply it. After a short time, however, the product will slowly change to a light pink color! Though most lip glosses are known to be drying, Canmake boasts that this lip gloss will keep your lips shiny and moisturized.