7. Candy A Go Go (Harajuku)
6. Loft (Various Locations)
5. Shibuya 109 (Shibuya)
Shibuya 109 is a whole department store filled with cute fashion, accessories and beauty items aimed at young women. If you're into kawaii fashion I recommend checking out Liz Lisa and Secret Honey stores for super kawaii clothes and shoes!
4. Disney Store (Various Locations)
Disney is known all over the world but the Disney merchandise in Japan is second to none! There are plenty of items that are exclusive to Japan, and head to the Tokyo Disneyland and Disneysea gift shops for even more kawaii exclusive items! My recommendation is the Shibuya Disneystore are it looks like a cute castle!
Photo taken by Eringu (https://www.flickr.com/photos/37474316@N05/)
3. Line Store (Harajuku)
2. KiddyLand (Harajuku)
KiddyLand is an adorable toy shop in Harajuku and its home to everything cute! The store is 4 stories high so you're sure to find something you like. The basement is dedicated to Snoopy and the top floor is dedicated to San-X and Sanrio characters, such as, Rilakkuma and Hello Kity. You can also find merchandise for Moomin, Disney, Star Wars, Studio Ghibli and much more! It's definitely one of my favourite shops in Japan so I hope you check it out!
1. Pokémon Centre (Ikebukuro and Oshiage)
As a huge fan of Pokémon I may be biased but it is undeniable that the merchandise at the Pokémon centre is extremely kawaii! The biggest Pokémon centre is located in Ikebukuro's Sunshine City Mall and there is another in Tokyo Solamachi (the mall beneath Tokyo Skytree). The stock changes regularly and popular items sell out fast so check the website in advance to see release dates of new merchandise. Also keep an eye out for appearances from the giant Pikachu mascot who is super adorable and has lots of different outfits!