To compete with competitors, they created many unique and exclusive soft drinks inspired by local and tastes and seasonal ingredients. For example, Pepsi Halloween Cola, Pepsi Christmas Cola, Pepsi Sakura and many others limited or seasonal soft drinks only exclusively in Japan market.
The packaging design for the bottle presents the printing of The Great Wave off Kanagawa and traditional calligraphy font are totally revealed the Japanese style. Three flavours have three different labels and colours. Each of the version has different bottle sizes including 420ml, 490ml, 600ml and 1.5l whereas Pepsi Midnight has only490ml per bottle.
Don’t forget to find out in Middle of April 2018 when Pepsi J-Cola goes on release. Enjoy the coolest soft drinks during spring season in Japan.
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Love XOXO Sumi Ally C.