A Fashion Break-Down of Tokyo's Amazon Fashion Week 2018

Japanese street fashion has made its mark in the world as being one of the wackiest and craziest fashion styles of any other country. This week in particular, the dimmed night lights of Harajuku will catch some of Japan’s best style icons in celebration of the Tokyo Amazon Fashion Week. For those who don’t know much about Fashion weeks, half or three quarters of the week is dedicated to looking at how the citizens of the city respond to the event through their individual streetwear styles.

Like any fashion week around the world, this is the one week where everyone in the city chooses to whip out all their freshest outfits, to catch the lens of photographers and street fashion journalists. Every city that hosts a fashion week has a different take on street fashion, and here at Tokyo Creative, we argue that Japan has one of the most specific, niche, and poignant voices when it comes to street fashion and style. Harajuku especially, as one of the prime fashion spots of Japan, has seen decades of lolita, steampunk, gyaru, gothic-styles, and this week, you’ll find all those wacky and wonderful designs come together in perfect harmony. Sure, streamlined and eloquent ensembles are adored on the streets of fashion week, but the real gems are within the outfits that make you look twice– the ones that make you question your initial style and make you doubt your entire wardrobe.

From the streetwear that we have seen so far at Fashion week, there has been an abundance of traditional Japanese mannerisms that have been intertwined with modernity, which has really warmed all our hearts here at Tokyo Creative. If being able to meld the history of Japanese tradition fashion and modern Japanese styles isn’t a talent in itself, then we don’t know what is!

(Image from Vogue)

(Image from Vogue)

Another trend that we have seen time and time again– one that Harajuku is infamous for– is what we like to call, the ‘Re: Arrival of the Avant-Garde’. Yes, the avant-garde is shocking, and yes, building physical structures into clothing is definitely outside of the norm, but it takes one to dedicate the avant-garde to the body– and that’s precisely what Japan excels at. More like performative art, we have seen countless outfits on Harajuku that have trespassed the boundaries of fashion and the self.

Another quality of Fashion that Japan has really redefined is masculine/feminine perspectives– or the lack of. The topic of being genderless and androgynistic styles are heavily featured in the world of fashion– and when we say genderless, we’re talking about more than just females wearing power suits or men wearing skirt and dresses. We’re talking about the absolute removal of any presupposed association of gender to any article of clothing. During fashion week, we see people using streetwear as a total abhorrence to any assigned or predetermined idea of wearability, design, and style. At the end of the day, they’re just clothes...right?

Like every year, we love Fashion week and the power it has to allow people to wear what ever they want with confidence. And this years one, is one of the best yet.

(Image from Vogue)

(Image from Vogue)

(Image from Vogue)


Elise Meng